4 Brand-Building Tips on Using Instagram for Your Business

Tips on how to Create a Powerful Instagram Social Media Marketing Technique

One of the most powerful marketing tools entrepreneurs have today is social media. From Facebook posts to tweets upon Twitter, sharing your products or services on social media platforms is a great way to enhance brand awareness, engagement, sales plus leads.

However , many people are still left scratching their heads when it comes to marketing with Instagram.

Many of us use Instagram as a personal account to post pictures of our family, friends, vacations and food – but how can this tie into business? And should it?

With the speed of which Instagram is growing, don’t underestimate its value to enhance your brand and marketing efforts.

It has grown into an incredibly useful marketing platform and even though the 18-29 season old’s are still prevalent users, the higher age groups are catching on and catching up fast.

Some 2018 Instagram stats from Sprout Social are telling:

᾿ 7 out of 10 hashtags on Instagram are top quality

᾿ 80% of users stick to business on Instagram

᾿ 65% of top-performing Instagram posts feature products

If you feel the tug to explore Instagram as part of your social media marketing strategy, check out these initial pointers to help you get started:

1 . Use Hashtags Wisely

You don’t need to cram every hashtag you can think of in one post, but you do need at least a few.

A hashtag is the # sign followed by descriptive words regarding your image as in this instance, I used #marketing and #ctaconf, which was the conference I was participating in at the time.

When an user clicks/taps on a hashtag or types a hashtag into the search box, it brings up all images that use that hashtag. The user can even subscribe to continue to adhere to that hashtag.

The hope may be the user will see your photo, go to your profile and best-case situation, follow you and get engaged with increased of your posts!

However , when hashtags are extremely popular, the competition to show up in the results is fierce. Comparable to SEO keywords, the more popular the term is, the harder you should stay at the top of the search results. Thus, my example of using #marketing actually was futile if I wanted to get any kind of traction from that post.

You need to make your hashtags relevant to your company and location, but also engaging enough that an user would type them into Instagram’s search box.

For example:

᾿ Say you have a pizza joints in Vancouver. You post the pic of your Pepperoni pizza using the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish

᾿ Or you’re a Toronto wedding ceremony planner. You post an image of a bride and groom’s first dancing with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding

Holidays and special events are an outstanding time to promote your business and gain Instagram followers. Whether it’s a sale on Black Friday, a Thanksgiving-related use for your product or a product shout-out on National Dog Day time, they are all ideal opportunities to showcase your company brand in a non-salesy way.

second . Thank Your Audience for Appearing

You don’t just post a bunch of pictures and hashtags and wait for the likes to roll in.

To gain Instagram followers, engage with your audience and grow sales or leads, you have to put in the time.

See an example right here from video expert Michele Moreno where she responds back to each of the comments left on her video article.

So if someone leaves a comment or question on one of your content, take the time to reply and thank them/answer their question.

Take a look at their profile, and if you like what you see, adhere to them.

Businesses often follow commenters first, in the hopes that they might return the favour.

You can also search for people who might be interested in your product, then comment on their photos and/or follow them, but don’t junk mail them with an ask to follow you right away.

3. Interact with the Right Influencers

Influencers are Instagram users who are able to influence your target audience because of their recognition and/or social media following.

Danielle Fossiles harz is a good example of an influencer who worked with a brand. You may not recognize the girl name, but the 1 . 8 million followers of her Instagram accounts WeWoreWhat do.
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Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and the girl personal trainer.

That may be an extreme example, plus unless you have deep pockets you most likely won’t be able to attract an changer with almost two million fans.

But don’t despair. From mom bloggers to local foodies, you can always find someone who your target audience follows, likes or admires. Maybe they’d be willing to review your product or take a photo using it – occurs imagination!

4. Don’t Just Shill Your Products

Instagram is not the area to simply share product shots constantly. Think of the experience people have using what you’re offering, or the benefits it provides people.

Even better, show real-examples. Asking for user-generated content from your audience is a sure way to do this. That means that users talk about their photos using a hashtag a person provide.

The online furniture store Wayfair. com does user-generated content perfectly. They have an user-generated campaign that will lets customers share photos of the stylish Wayfair-filled homes using the hashtag #WayfairAtHome.

Be sure to let people realize that their images might be featured on the page and you can increase your Instagram content material big time – for free!

Regardless of how you use Instagram for your business, be authentic and true to your brand. It’s what the platform is all about, and it’s going to help you grow your business, get Instagram followers and attract sales or leads.

Susan Friesen, president of the award-winning web development plus digital marketing firm eVision Media, is a Web Specialist, Business and Marketing Consultant. r. She works together with entrepreneurs who struggle with having the lack of knowledge, skill and support required to create their online business presence.