Within the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, and so forth offer a lot of opportunities for brand names to showcase their products. These platforms are free to use and you can directly interact with a larger audience at once. You should not invest a lot of money in building a marketing strategy that includes social media videos. No matter whether you do have a small or a large business, they have time that you take social media marketing seriously.
Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed through mobile phones. Views of branded movie content on YouTube has doubled in the last three years. Moreover, Facebook live movies receive 10 times more remarks that a regular video. All these statistics show that video content is within demand on social media networks. It is because millennials connect more to video clips on social media. Web Marketing Video Authorities has found that more than sixty percent of brands are using social media videos actively for promotions. Hence, it is highly likely that your competitors are also leveraging the power of social media video to expand their customer base.
Instagram is a very powerful social networking platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the particular threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5% per quarter, the highest among social media platforms. So , Instagram should be your first choice in showcasing your brand’s product and services. In this article, we will take you through some ways to use Instagram videos for engaging more audience.
Create short, useful videos that represent your brand. You can showcase your product within an artistic way through these movies. The commercial can be inspirational, humorous, or emotional. Instagram currently enables you to share a 60 second video on your timeline. With such brief videos, it is easy to grab the attention from the target audience. Also, short videos are best to share crisp information about your products. You can share the commercial within Instagram stories, IGTV or in the Instagram timeline.
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Showcase your product’s specifications or a ‘product in action’ video to demonstrate its capability. Focus only on important features to keep the viewers involved. Keep the video more informative and less descriptive. Attention to detail is vital to creating a cool and sexy video. You can put the product video within your brand’s Instagram page’s timeline for the audience to see anytime. Creating this kind of spontaneous videos attracts a lot of interest.
Do it yourself videos
An effective way to use Instagram videos is to create instructional content. ‘Do it yourself’ or ‘how to’ videos share your items working. This helps the users to understand the particular product’s usage. You can also create maintenance videos related to any problem that your customer might face. To the point videos are liked by the target audience as they get relevant information within a short span of time. By sharing such videos from time to time you are able to build a relationship with your existing clients.
Behind the scenes video
Customers have become fussy in choosing a product, hence it is very important establish a connection with them. You can produce behind the scenes videos that take them through trivia related to your product. You can even conduct quick learning sessions regarding tips and tricks related to your product use. The fast forward video that will Sheryl Cole has shared regarding her work will give some idea. You just have to be creative and intelligent in capturing the right moments for your Instagram video.
Instagram Stories Video clip
Instagram launched Insta stories in August 2016. Through stories, you are able to share images or videos with your followers for a 24-hour duration. This particular short span creates a sense associated with urgency and people tend to view the tales as they see one active. You can use tales to promote your business as follows:
Sharing short-time deals is a good way to attract people to your products and services. You can set up the offer so that it can only be redeemed throughout the story’s lifespan. Once people get to know about such deals, they will come to get more.
Let an influencer take over your Instagram handle to share a sneak peek of the products and discount provides. A familiar face is sure to catch the attention of more audience.
Live on Instagram
The very best feature on Instagram is that you can stream live video on it. Once you go live on Instagram, you are in the forefront of your follower’s feed. Hence, there are high chances of your followers engaging with your live stream. These people get to see your stream even if they aren’t physically part of the event. Item previews, product releases, Q&A periods, educational streams, etc . are some ways in which you can engage with your online audience. In case your event is pre-planned, then you can advertise it through emails and other social media systems.
Bring in the makers
Give a personal touch to your stories by introducing your own employees who have created your products and services. You can get the team members to share their own journey in product development. Also, you can let your employees handle your brand’s Instagram account for a day. They could then share details about their work life and the hard work that goes into making the product. The employees may also conduct a Q&A session for the audience to educate them about the product. Such video sessions create an emotional connect with the target audience and more views to your Instagram account.