Running a blog like so much else on the internet failed to start out as a means of making money, it just sort of evolved that way and now there are many people living the big wish simply by spending several hours a week talking about a subject they are passionate about. The big stars, the uber bloggers, drink great wines, dine on epicurean delights, travel on exotic vacations plus live in the house of their dreams. Who will be the next to pick up this uncommon baton?
The answer may surprise a person. Uber people are accidents – mishaps of nature, circumstance, or just coming to the right place at the right time being or doing the right thing. They may be better known as super people, yet really, the word “uber” just takes it up a notch or two. I think of super models to be accidents of nature, being high, thin and beautiful. Often their parents display none of these characteristics. Similarly, super bloggers rose for their status somewhat accidentally as well, running a blog about a topic they are passionate about. Those we know about typically are in the field of blogging itself, but many of them are bringing in decent coin running a blog about subjects you and I are hardly aware of… and then, there is a handful or two that wear the particular title “Uber” – that’s extremely on steroids.
I Think think of Danielle Friedland who was the first and original superstar baby blogger. Danielle’s blog has been acquired by People Inc. to have an undisclosed sum. In the semantics from the corporate world, “undisclosed” can be read through as big time dough! Barely a household name, Danielle went through the particular portals of blogging to be one of the first uber blogger.
In his recent keynote address to the Blogworld Expo, Richard Jalichandra, CEO of Technorati, provided some interesting statistics, the number one getting that 72% of bloggers continue to be just blogging for fun, he phone calls them hobbyists. What was telling relating to this statistic, according to Jalichandra, is that 50 percent of these hobbyists are hoping to earn money from their blog “sometime. ”
Which means that 28% of us blog for money. We are the professional bloggers. The exact number of bloggers is hard if not unattainable to pin down. Applying weblogs in existence as a measure to start through simply does not play out properly considering that many professional bloggers personal a portfolio of these online cash machines that number in the tens of tens, and some even in the hundreds. I actually don’t think that I would be far incorrect however if I simply said that professional bloggers are somewhere in the THOUSANDS. The numbers can be quite daunting. The next statistic that completely blew me away is that of the professional blog owners, 17% cite blogging as their major source of income. That would be in the hundreds of thousands!
There was no shortage of other numerical statistics in Jalichandra’s address that are most interesting. What caught my undivided interest however was something that we already suspected and that is that blogging has changed the profile of media, exactly how it plays out daily as well as the influence it has on our daily lives. If a book on this hasn’t been created yet, I am sure it won’t be a long time before someone like Malcolm Gladwell writes one in his inimitable Tipping Point style. For more on Uber Clone look at our internet site.
It’s right up his street.
Increasingly people are sourcing out the web for information and blog readership is on the rise. It is safe in order to assume then that by their pure numbers blogs present a far more varied perspective on any given topic and that they open the reader’s mind in order to optional thought that is not readily available via mainstream media. Interesting thought, that.
Another important factor is that today running a blog is employed as an useful marketing tool to market just about anything you want under the sun. The queue between online and offline is rapidly beginning to blur as online marketing is usually employed to draw traffic and sales to traditionally offline companies. Politics and politicians have cottoned on to this new phenomena because, indeed, Obama’s win in the last US Presidential election is deemed largely to have succeeded due to the deployment of strategic online tactics. The celebrity-awed who cannot get through the day without a dose of news on the comings and goings of their favorite rock or movie star glom on to the web with feverish tenacity to make their otherwise ordinary life complete.