Why use social media marketing?
Many of today’s successful businesses have been around for years, long before the web was a viable option in advertising a product. Although billboards, TV advertisements, and radio and print advertisements have been successful in the past, they will not have the impact they once did in today’s world. Many people no longer check the newspaper to get movie times, they reference on the web venues. Many people no longer hand-write words, they electronically draft emails. Several shy away from garage sells if they can utilize Craigslist. While some might resist the facts, this country and the rest of the world relies on technology more and more every day. This is not something to dislike or dwell upon; it is something to take advantage of!
For anyone born right after 1980, it is easy to notice the growing reputation of social networks and it does not have a genius to identify the direction by which our world’s social media market’s popularity will continue to move. People from the age of 20 to 29 use social media more than any other age group, along with 41% spending 11+ hours a week on social media sites. Age thirty to 39 is the next most popular user base of social media, with 37% of them spending 11+ hrs a week on social media sites as well. While the younger age groups on these networking sites will be more interested in social status, the older groups can focus on marketing and advertising. Understandably, most people possess heard of Facebook, which has become the biggest social networking website to date. Facebook has over 500 million users, 1 / 2 of which log-on at least once per day. Among the US internet populace, 72% are members of Facebook, with age groups 18-24 seeing the most rapid growth. That is 36% of this country’s online users visit a single website each day! It would be exceptionally hard to find another channel with that kind of impact. Twitter, LinkedIn, plus blogs are just a few of the other well-known social networks available today, all providing exceptional accessibility to a large group of people.
Social media will be the fastest growing marketing tool, and any business not capitalizing on its many capabilities could be at a disadvantage to its competitors. Waiting around and not benefiting from this vastly growing marketing tool is definitely an opportunity that companies are missing. Company is ever evolving and so should marketing campaigns in order to keep pace using the competition. So then why didn’t someone immediately get involved with social marketing? This cannot be money, as most of these networks are free. It cannot be encounter, because anyone can outsource their own social marketing for dirt cheap. Many people just do not know. They do not know what it is, nor understand its capabilities. Several importantly, they are unaware of the positive financial growth it will potentially have on the company.
Social media marketing is the attempt to transmitted various forms of media over social media technologies, plain and simple. A few perks of social media include increased exposure, improved lead generation, gaining of new partnerships, improved traffic, and marketing cost reductions. On average, 88% of marketers making use of social media have reported increased exposure for their business. Almost half of these individuals who employed marketing tactics through social media for 12 months or much less reported new partnerships gained. Users who spent 6 hours or even less per week saw their free lead generation increase, and 58% of small business owners using social media marketing were more likely to notice marketing cost reductions.
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The internet is providing this world with new products, capabilities, plus tools that have never before been probable. Social media marketing provides the ability to potentially impact hundreds, thousands, or even millions of people for any fraction of the cost of outdated marketing methods. It is the responsibility of today’s businessmen to focus on the future of every market and the direction it is heading. Social media is a sensible investment for almost any company and will be a lot more beneficial the earlier it becomes integrated in just a company’s strategic initiative. Social media network is only going to grow, and my best advice at this point is to establish your brand as soon as possible through these means.