Chatbots are gaining popularity in all the sectors of Service Industry. A chatbot is a computer program that simulates human conversations, they are powered by Artificial Intelligence. Organizations are adopting chatbots to provide customer support and work as knowledge assistants and business advisors. The insurance industry and chatbots go hand in hand. Insurance chatbots are helping the organizations to simplify communication processes and sell products and services.
Millennials want everything instant and simple, and that’s exactly what a bot for insurance does. Insurance chatbots provide a simple platform to access information related to insurance and reach the millennial through the medium they are most accustomed to. Nowadays, insurance products are complex and have many variations. Insurance policies are often customized according to an individual’s requirements, chatbots eliminate human involvement and fasten the process. Chatbots reduce the manpower in call centers, which helps the organization to cut down on overhead expenses.
Insurance organizations can deploy chatbots for several functions, some of them are:
Marketing: Chatbots can be used to launch new campaigns to support new products, and services.
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Chatbots basically help insurers to market their brand.
Information Assistance: Chatbots can be used pre-sales agents as they can educate customers on insurance products and services.
Simple Claim Process: Insurance chatbots can help a customer to register the first notice of loss, schedule the survey appointment for the field adjuster, offer loss prevention recommendations, arrange emergency assistance during accidents, and offer pre and post disaster help.
Customer Support: Insurance chatbots are an ideal customer support, as they offer 24X7 availability and an easy to use user interface. They can engage in natural conversations as they are more like humans. They offer solutions to customer queries and help customers to choose the products and tailor them to their specific needs. They also remind customers about premium payments that are due and renewals.
With the advent of Chatbots, an increase in human-machine interactions can be seen. Since these interactions are in a simple conversational language, Chatbots have made a drastic change in the customer service domain. Insurance chatbots improve employee productivity as chatbots let them focus on more complex and important activities. Chatbots are helping organisations to achieve maximised customer experience and make the interactions more personalised. Chatbots offer quick and relevant access to information. The way chatbots are transforming Insurance Industry, it is certain that chatbots are here to stay.